Terms of Service

These terms are an agreement between Bookwell (“we”, “us”) and the business that signs up for a plan (“you”). By creating an account, choosing a plan or paying for one, you agree to these terms on behalf of your business, and you confirm you're allowed to do that.

We manage advertising for home-services contractors and restaurants on Google Search, YouTube, Facebook and Instagram, choosing the mix that fits your business. What's included depends on the plan you choose, as described on our pricing page.

Plans are a flat management fee: Starter ($299 a month), Growth ($1,000 a month) and Scale ($2,500 a month). Enterprise is priced by agreement. Yearly plans are charged up front and cost the same as ten months.

Fees are billed in advance at the start of each billing period through our payment processor, Stripe, and renew automatically until cancelled as described below. Each billing period is non-refundable once it has started, including if you stop using the service part-way through. Prices don't include taxes, which are added where required.

Setting up and launching campaigns takes real work up front, and ad platforms need time to learn before results settle. So:

• Once your first campaign goes live, your plan has a 3-month minimum term, counted from the start of the billing period in which it went live.
• If you cancel during the minimum term, your plan keeps running to the end of the term and the remaining months of the term are still owed. We'll keep managing your campaigns for the time you've paid for unless you ask us to pause them.
• After the minimum term, your plan is month to month. Cancelling takes effect at the end of the billing period you've already paid for.
• If you cancel before any campaign has gone live, no minimum term applies, but the current billing period is non-refundable.
• Yearly plans are non-refundable, and cancelling one stops it from renewing at the end of the year.

You can cancel from the Billing section of your client portal, or by messaging us. Moving to a different plan is allowed at any time; a move to a lower plan during the minimum term takes effect after the term ends.

Your advertising budget is not part of our fee. Google and Meta charge your own card directly for the ads they run. We set and manage budgets with you, but the platforms decide exactly how and when to spend them, and they may spend slightly over a daily budget on some days as their own policies allow.

We don't mark up ad spend and aren't responsible for charges, refunds, suspensions or policy decisions made by Google, Meta or any other platform.

Your ad accounts, tracking numbers, landing pages we build for you, and your data belong to you. You give us manager access so we can run your campaigns, and you can remove that access at any time. When you leave, you keep your accounts and everything in them.

You let us use the logos, photos, text and other material you send us to create and run your ads. You confirm you have the right to use that material and that it doesn't break anyone else's rights.

We work to get you more calls, bookings and sales, and we report honestly on what happens. But ad platforms control delivery and pricing, and leads and sales depend on many things outside our control: your market, competition, seasonality, your prices, your website and how quickly you answer the phone. We don't promise any particular number of views, clicks, leads, sales or return on ad spend.

• Give us accurate information about your business and keep it up to date.
• Only advertise offers, prices and services that are real, legal and that you can deliver, and hold any licences your trade requires.
• Review and approve ads, offers and changes within a reasonable time. Delays on your side can delay launch; the minimum term and fees aren't paused for that.
• Keep your own ad platform accounts in good standing and a valid card on file with them.

If a payment fails, Stripe will retry it and we'll let you know. If it's still unpaid 7 days after it was due, we may pause managing your campaigns, and we may suspend your portal access until the account is up to date. Amounts that remain owed, including the rest of a minimum term, are still payable.

We'll give you at least 30 days' notice before changing the price of your plan; the change applies from your next billing period after that. We may stop providing the service to you with 30 days' notice, or straight away if you seriously or repeatedly break these terms, don't pay, or ask us to run ads that are unlawful or break platform rules. If we end the service for our own reasons, we'll refund any fees you've prepaid for time after it ends.

We provide the service with reasonable care and skill, but otherwise “as is”, without other promises or warranties, to the extent the law allows.

We aren't liable for lost profits, lost revenue, lost data or indirect or consequential losses, or for anything caused by ad platforms, your website, your phone system or other services we don't control. Our total liability to you for anything related to the service is limited to the management fees you paid us in the 3 months before the claim arose. Nothing here limits liability that can't be limited by law.

You agree to cover us for claims and costs that come from the material you give us, the offers you ask us to advertise, or your breaking these terms or the law.

We may update these terms. If a change matters, we'll tell you through your portal or by email before it takes effect; continuing to use the service after that means you accept the updated terms. These terms are governed by the laws of the state where Bookwell is registered. If any part of them can't be enforced, the rest still applies.

Questions about these terms? Contact us, or message us from your client portal. See also our Privacy Policy.