Pricing
Flat monthly fee. Your ad spend stays yours.
Pick the plan that matches how much you spend on ads. No setup fee, no percentage of spend, no long contract.
Plans
Starter
$299/mo
Management fee, billed monthly
Up to $2,000/mo ad spend managed
One trade, one service area, one campaign done properly.
- One campaign type
- Monthly automated report
- Dashboard access
- Email support
Growth
Most popular$1,000/mo
Management fee, billed monthly
Up to $10,000/mo ad spend managed
For shops ready to keep two or three crews booked solid.
- Search + Performance Max
- Call tracking
- Landing page optimization
- Shared client portal with messaging
- Bi-weekly check-in call
Scale
$2,500/mo
Management fee, billed monthly
Up to $25,000/mo ad spend managed
Every channel that makes the phone ring, run by one strategist.
- Full channel mix: Local Services Ads, Facebook, Instagram, YouTube
- Dedicated strategist
- Weekly calls
- Creative production
- Competitor monitoring
Enterprise
$5,000+/mo
Custom, scoped to your locations
Unlimited ad spend managed
Multi-location operators and franchise groups.
- Multi-location support
- Custom reporting and API access
- Quarterly in-person strategy
- SLA
Your management fee is separate from your ad spend. The prices above pay Bookwell. Your ad budget is paid directly to Google or Meta on your own card, and we never mark it up.
By choosing a plan you agree to our Terms, including a 3-month minimum once your ads go live.
Compare
What is in each plan
| Feature | Starter$299/mo | Growth$1,000/mo | Scale$2,500/mo | Enterprise$5,000+/mo |
|---|---|---|---|---|
| Ad management | ||||
| Ad spend managed | Up to $2k/mo | Up to $10k/mo | Up to $25k/mo | Unlimited |
| Google Search | Included | Included | Included | Included |
| Performance Max | Not included | Included | Included | Included |
| Local Services Ads | Not included | Not included | Included | Included |
| Facebook + Instagram | Not included | Not included | Included | Included |
| Remarketing | Not included | Included | Included | Included |
| YouTube | Not included | Not included | Included | Included |
| Multi-location support | Not included | Not included | Not included | Included |
| Tracking and optimization | ||||
| Call tracking | Not included | Included | Included | Included |
| Landing page optimization | Not included | Included | Included | Included |
| Creative production | Not included | Not included | Included | Included |
| Competitor monitoring | Not included | Not included | Included | Included |
| Portal and reporting | ||||
| Client dashboard | Included | Included | Included | Included |
| Reporting | Monthly, automated | Monthly | Monthly | Custom + API |
| Support | ||||
| Check-ins | Bi-weekly call | Weekly call | Weekly + quarterly in person | |
| Dedicated strategist | Not included | Not included | Included | Included |
| SLA | Not included | Not included | Not included | Included |
Not sure which plan fits?
Book 15 minutes. Tell us your trade, your service area and what you spend now, and we will tell you which plan makes sense. Sometimes that is the cheaper one.
Before you sign up
The fine print, in plain English
How long is the contract?
There's a 3-month minimum once your first campaign goes live, because ads need time to learn and settle. After that it's month to month, and cancelling takes effect at the end of the period you've paid for. The details are in our Terms of Service.
Who owns the ad account?
You do. Your Google Ads and Meta ad accounts are created under your business and your billing. We are added as a manager. The campaigns, the history and the data are yours from day one.
What happens if I leave?
We remove our manager access and you keep everything: the account, the campaigns, the conversion tracking, the landing pages we built and the full performance history. Nothing gets held hostage.
How fast do I see results?
Calls usually start within the first week of launch. The first 30 days are for gathering data, so expect cost per lead to come down over months two and three as we cut what is not working.
Is ad spend included in your fee?
No. Your management fee pays us. Your ad spend is paid directly to Google or Meta on your own card. We never mark up or touch your ad budget.