1 min read · All trades
The ten-minute check that shows where your ad budget goes
Your search terms report lists what people actually typed before they clicked your ad. Here is how to read it and what to cut.
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Notes from inside contractor ad accounts
What we see working, what we see wasting money, and how to check your own account.
1 min readManagement fee vs. ad spend: what you are actually paying for
Two separate bills, two separate jobs. How agency pricing works and the questions to ask before you sign.