About
An ad agency for contractors and restaurants
Contractors get sold a lot of marketing. Most of it is built for somebody else and reported in numbers that do not pay a crew. We set out to do one job properly.
Why we exist
A lot of ad money goes to clicks that were never going to call.
Open a typical search terms report and you often find spend going to job seekers, DIY questions, parts lookups and towns outside the service area. Nobody was watching, and the monthly report said clicks were up.
Bookwell runs ads for home-services contractors and restaurants, and nothing else. We know what an emergency plumbing call is worth, how long a roofing lead takes to close and why an HVAC budget needs to move with the weather.
How we operate
Four rules we do not bend
- Rule 01
You own everything
The ad account, the tracking numbers, the landing pages and the data are in your name. If you leave, they go with you.
- Rule 02
Flat fee, not a cut
We do not earn more when you spend more. Our incentive is the same as yours: more jobs from the same budget.
- Rule 03
Booked jobs, not clicks
Impressions and click-through rate are in the dashboard if you want them. The report leads with calls and cost per lead.
- Rule 04
Plain English
Every monthly report starts with a short written summary: what happened, what we changed, what we are doing next.
Find out where your ad budget is leaking
Send us read-only access and we will send back a written audit within five business days. Free, and yours to keep.