Services
Everything that makes the phone ring. Nothing that doesn't.
We do one thing: paid ads for contractors and restaurants on Google, YouTube, Facebook and Instagram, in the mix that fits your brand and how your customers find you. No SEO retainers, no posting calendars, no website redesigns you did not ask for.
What we run
01 · All plans
Google Search ads
The workhorse. Your ad shows when someone in your service area searches for the job you do. We build campaigns by job type so repair budgets never get eaten by maintenance clicks.
- Keyword and negative keyword lists
- Ad copy written per trade
- Ad schedule matched to dispatch hours
02 · Growth and up
Performance Max
Google's automated campaign type, kept on a short leash. We feed it real booked-job data and exclude the placements that produce junk leads.
- Conversion-value bidding
- Brand exclusions
- Asset group testing
03 · Scale and up
Local Services Ads
The Google Guaranteed listings above everything else. We handle setup, verification paperwork, lead disputes and review requests.
- Profile and verification
- Lead dispute filing
- Budget split against Search
04 · Growth and up
Call tracking
Every ad gets a tracked number. You see which campaign made the phone ring, how long the call lasted and whether it was answered.
- Call recording and duration
- Missed-call alerts
- Calls counted as leads only past 60 seconds
05 · Growth and up
Landing pages
Pages built for one job and one action: call now. Fast on a phone, your license number and reviews up top, no stock photos.
- One page per service line
- Click-to-call first
- Ongoing headline and offer tests
06 · Scale and up
Facebook and Instagram ads
Search only reaches people already looking. Social ads put seasonal offers and financing in front of homeowners in your zip codes before the emergency happens.
- Zip-code and homeowner targeting
- Seasonal offer campaigns
- Lead forms routed to your dispatcher
07 · Scale and up
YouTube and creative
Short video ads shot on your job sites, shown to homeowners in your zip codes. Keeps your name familiar before the furnace quits.
- Script and edit
- Zip-code targeting
- Branded search lift tracking
By business
Each business sells differently
A burst pipe, a roof replacement and a Friday dinner reservation are not the same sale. Campaign structure, budgets and tracking change with the business.
- HVAC
- No-cool calls, furnace replacements, maintenance plans
- Budgets shift with the forecast. We bid up before the heat wave, not during it.
- Plumbing
- Emergency service, water heaters, drain and sewer
- Emergency searches convert in minutes. Ads run when your phones are staffed.
- Roofing
- Storm damage, full replacements, inspections
- High ticket, long sales cycle. We track the lead through to the signed contract.
- Electrical
- Panel upgrades, EV chargers, generators
- We filter out the DIY and job-seeker searches that eat most electrical budgets.
- Garage doors
- Spring repair, opener installs, new doors
- Tight service radius, same-day intent. Geography does most of the work.
- Restaurants
- Reservations, online orders, catering and private events
- Ads follow the clock: lunch, happy hour, dinner, weekend brunch. We count bookings and orders, not clicks.
The process
Audit, launch, scale
01 · Week 1
Audit
We go through your account, your call logs and your service area. You get a written list of where the money is leaking, whether you hire us or not.
02 · Weeks 2–3
Launch
New campaigns built around the jobs you actually want. Call tracking on every ad. A landing page that looks like a contractor, not a template.
03 · Month 2 onward
Scale
We cut what does not book jobs and push budget toward what does. You see every dollar and every call in your dashboard.
Find out where your ad budget is leaking
Send us read-only access and we will send back a written audit within five business days. Free, and yours to keep.