Contractors
Every ad gets its own tracked phone number. When a caller later shows up on an invoice in your job software, that job's revenue is credited to the ad that brought them in.
Works with ServiceTitan, Housecall Pro, Jobber, QuickBooks
Results
Cost per lead. Calls. Revenue. That's the scoreboard.
We report on the numbers that decide whether ads are worth it: what a lead costs, how many calls and bookings came in, and what those customers spent.
What we report
01 · Volume
Calls and bookings
Every tracked call, form, reservation and online order that came from an ad.
02 · Efficiency
Cost per lead
What each of those cost you, by campaign and by channel.
03 · Money
Sales from ads
Jobs and checks matched back to the ad that brought them in.
04 · Return
Return on spend
Dollars of sales for every dollar of ad budget. The number that decides everything.
Connecting ads to sales
We follow the money past the click
Restaurants
Reservations and online orders placed after an ad click are tracked directly. Walk-in sales are compared against ad spend week by week from your point-of-sale system.
Works with Toast, Square, Clover, OpenTable, Resy
Your first 90 days
What to expect
- Week 1Audit of your current ads, tracking and service area.
- Weeks 2 to 3Campaigns rebuilt and call tracking live. Calls usually start this week.
- Month 2Budget moves toward what is booking jobs. Cost per lead starts to fall.
- Month 3Sales tracking connected. You see return on spend, not just leads.
Find out where your ad budget is leaking
Send us read-only access and we will send back a written audit within five business days. Free, and yours to keep.